Are you comfortable with your pricing?
Are you comfortable talking about your pricing to potential clients? Or, does it make you squirm and stumble over your words?
Need help pricing? Check out Pricing for Personal Chefs $94 course here >>
Are you confident when speaking about your service fees? Do you have a service fee structure in place or do you find yourself stressing over calculating a custom quote for every event?
Have you not started or progressed in your business because of difficulty figuring out how to charge?
It's finally time to get comfortable talking about your pricing. Sharing your offering with confidence will land you that new client so much faster and propel you to the success you want and deserve.
Did you know that focusing your promotional messages on money factors will NOT bring in new clients or worse, will bring in clients that question your pricing. Take a look at these social media posts:
- "Order before Dec 20th to receive a 20% discount"
- "Call to discuss a quote for your next party"
- "Chef Teresa, offering affordable meal prep for your family"
Do you see how each of these messages are MONEY focused?
Focusing instead on the experience of a personal chef will bring in quality clients, those who don't balk at your pricing. Pointing out experiential factors such as having more family time instead of being in the kitchen will bring you clients that believe time is more important than money.
Transparency is a hit in marketing right now. Have you tried listing your prices right there on your website? It helps in weeding out the people who can’t afford you in the first place. You don’t want to waste your time on phone calls with leads who in the end really can’t afford you. Listing prices openly allows you to receive only serious people inquiring about your services.
Best Wishes, Virginia Stockwell
P.S. Feel free to message any time. I'm a real person :)
TLDR: Check out Pricing for Personal Chefs course for $94 here >>
10 Things to Do Before Starting Your Personal Chef Business
Ten-Step Actionable Checklist of things to do before investing in this new business so you're prepared when your first paying client comes along.
for Free
Personal Chef Mentor
Virginia Stockwell
Virginia Stockwell is a personal chef business mentor from California, now living in Austin, TX. She's had careers as a chiropractor and Realtor, then finally found her calling as a personal chef. Starting in catering in 2005, she began her personal chef business in 2012, quickly growing to a waiting list of clients thanks to her local marketing expertise. She now empowers home cooks and professional chefs to start their own meal prep and dinner party businesses, creating a life of hours and income they control. She lives the life of a minimalist both personally and professionally, reads cookbooks like novels, and is locally famous for her taco and margarita parties (check out "A Taco Walks into a Bar" on Amazon).
How to Price Your Personal Chef Services
Personal Chefs do not charge by the hour. They also do not calculate food costs like restaurant chefs.
This is a self-paced course you can begin immediately.
$94 >>
Business Plan for Personal Chef Services
Design a custom plan with the help of prompts so that you know where you’re going and what you need to do next...
Because a goal without a plan is just a wish.
Lead Generating Website
How-To
How-To
Anyone can create a website, but it takes know-how to design a lead generating website. You'll learn how to capture leads while you sleep, what to include on each web page, and common mistakes personal chefs make on their websites. Give potential clients a five-star first impression of your company by showing off your culinary skills in a benefit-driven style.
This course is included when purchasing the all-inclusive personal chef business program above.
Bookkeeping
for Personal Chefs
for Personal Chefs
Lesson 1 - Bookkeeping 101
Lesson 2 - The IRS & You
Lesson 3 - What's Tax Deductible
Lesson 4 - Record Keeping
This course is included when purchasing the all-inclusive personal chef business program above.
Chef-Client Contract
Customized to Your Business
Customized to Your Business
Without this important document, there are too many "what ifs" that could lead to lost money. You'll walk away with customized contracts for both meal prep and events to fit your personal chef business model.
This course is included when purchasing the all-inclusive personal chef business program above.
101 Marketing Tactics to Attract New Clients
You know all there is about cooking and pricing your services. The only struggle you have now is bringing new leads into your business. You'll receive 101 action oriented marketing tactics that you can begin implementing today. Find what's working best for you and do more of it. Marketing tactics for both introverts and outgoing personalities are included. Start implementing the tactics today.
All-Inclusive Program
PERSONAL CHEF
BUSINESS PROGRAM
All-Inclusive Program
BUSINESS PROGRAM
Go from "I don't know where to begin" to running a profitable personal chef business so you have control over your own hours and income.
Modules Included:
1 - Define Your Competitive Advantage
2 - Determine Pricing
3 - Meal Prep 101
4 - Dinner Party 101
5 - Become Legal & Insured
6 - Create a Lead Generating Website
7 - Craft a Marketing Plan
8 - Test Various Marketing Strategies
9 - Bookkeeping
10 - Social Media
10 Things to Do Before Starting Your Personal Chef Business
Ten-Step Actionable Checklist of things to do before investing in this new business so you're prepared when your first paying client comes along.
for Free