How do I get clients for my Personal Chef business?
Every day I receive questions about the personal chef business. Some of the more common questions are probably exactly what you're wondering right now:
"How do I get new clients?"
"How can I obtain new leads?"
"The biggest problem I have right now is reaching new clientele."
"My struggle is getting new customers."
The problem with this question is that it's completely the wrong question to be asking!
The question suggests there is zero target marketing going on in the personal chef's mind since they seem to want just any client to cook for.
Successful personal chefs know that they don't want just anybody as a client. They want people that are willing, ready and able to purchase their services and understand their worth. These people are their target market.
Who is NOT the target market? The opposite - people who don't value your worth, ask for discounts, or balk at your pricing model.
If you find yourself offering coupons or discounts, it's the golden sign that you're targeting the wrong people. Learning the foundations of marketing will help you target the right clients.
So, "how do I get clients?"
Again, wrong question. How about asking instead:
- What is my niche?
- Who are the people interested in my niche?
- Are these people ready, willing and able to purchase my services?
- Where do I find these people?
- What are their hobbies? What do they do for fun? Where do they work? Who do they hang out with? The answer will lead you to where you can find them.
- Now that you know where to find them, how will you let them know about your services?
Building a business is never an overnight success. Never. You work at it, building your clientele one at a time. You're not looking for "clients" - you're looking for your target market. They are the ideal client.
Now ask not HOW but WHERE would you find your ideal client?
Successful personal chefs know that trying to figure it out on your own will lead you in circles, so they hire a mentor which means they follow the fastest avenue to a profitable business.
Have you been trying to figure it out on your own for a while now, still stuck in the same position you were a year ago when dreaming about starting a successful personal chef business?
As a Personal Chef Mentor, I help cooks and chefs start and build personal chef businesses so they can have control over their own hours and income.
Working with someone who has been in the personal chef business for years is going to get you to your ideal point in business much faster than trying to go at it alone. How long do you plan on struggling?
Reply anytime with your questions and I'll personally answer.
Best Wishes & Much Success to You, Virginia Stockwell
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10 Things to Do Before Starting Your Personal Chef Business
Ten-Step Actionable Checklist of things to do before investing in this new business so you're prepared when your first paying client comes along.
for Free
Personal Chef Mentor
Virginia Stockwell
Virginia Stockwell is a personal chef business mentor from California, now living in Austin, TX. She's had careers as a chiropractor and Realtor, then finally found her calling as a personal chef. Starting in catering in 2005, she began her personal chef business in 2012, quickly growing to a waiting list of clients thanks to her local marketing expertise. She now empowers home cooks and professional chefs to start their own meal prep and dinner party businesses, creating a life of hours and income they control. She lives the life of a minimalist both personally and professionally, reads cookbooks like novels, and is locally famous for her taco and margarita parties (check out "A Taco Walks into a Bar" on Amazon).
How to Price Your Personal Chef Services
Personal Chefs do not charge by the hour. They also do not calculate food costs like restaurant chefs.
This is a self-paced course you can begin immediately.
$94 >>
Business Plan for Personal Chef Services
Design a custom plan with the help of prompts so that you know where you’re going and what you need to do next...
Because a goal without a plan is just a wish.
Lead Generating Website
How-To
How-To
Anyone can create a website, but it takes know-how to design a lead generating website. You'll learn how to capture leads while you sleep, what to include on each web page, and common mistakes personal chefs make on their websites. Give potential clients a five-star first impression of your company by showing off your culinary skills in a benefit-driven style.
This course is included when purchasing the all-inclusive personal chef business program above.
Bookkeeping
for Personal Chefs
for Personal Chefs
Lesson 1 - Bookkeeping 101
Lesson 2 - The IRS & You
Lesson 3 - What's Tax Deductible
Lesson 4 - Record Keeping
This course is included when purchasing the all-inclusive personal chef business program above.
Chef-Client Contract
Customized to Your Business
Customized to Your Business
Without this important document, there are too many "what ifs" that could lead to lost money. You'll walk away with customized contracts for both meal prep and events to fit your personal chef business model.
This course is included when purchasing the all-inclusive personal chef business program above.
101 Marketing Tactics to Attract New Clients
You know all there is about cooking and pricing your services. The only struggle you have now is bringing new leads into your business. You'll receive 101 action oriented marketing tactics that you can begin implementing today. Find what's working best for you and do more of it. Marketing tactics for both introverts and outgoing personalities are included. Start implementing the tactics today.
All-Inclusive Program
PERSONAL CHEF
BUSINESS PROGRAM
All-Inclusive Program
BUSINESS PROGRAM
Go from "I don't know where to begin" to running a profitable personal chef business so you have control over your own hours and income.
Modules Included:
1 - Define Your Competitive Advantage
2 - Determine Pricing
3 - Meal Prep 101
4 - Dinner Party 101
5 - Become Legal & Insured
6 - Create a Lead Generating Website
7 - Craft a Marketing Plan
8 - Test Various Marketing Strategies
9 - Bookkeeping
10 - Social Media
10 Things to Do Before Starting Your Personal Chef Business
Ten-Step Actionable Checklist of things to do before investing in this new business so you're prepared when your first paying client comes along.
for Free