The 2 Reasons
I'm curious, have you started your personal chef business yet? Or...are you leaning on an excuse for why you have not yet begun?
There are two reasons I commonly hear about why someone has not yet started (or progressed beyond one to two clients) in their business.
THIS IS NOT your reason: You already know your reason is NOT "because I don't have the start-up costs" because working in client homes, the start-up costs are so low that is NOT an excuse to not begin or progress in your business. The absolute requirements are business license and liability insurance. If you're leaning on the fact that you think it costs too much to start, you're fooling yourself. Learn more about the start-up costs of the personal chef business in this blog post >>
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Common Reason for Not Starting #1
“I don’t know where to begin."
You might be feeling stuck because you don’t know the next step to take.
The truth is that you've been receiving emails from me for months and months and by now, you absolutely know what the next step is supposed to be.
It's up to you to stop thinking there’s a “perfect time” to take the next step. Will there ever be a perfect time?
Or, are you choosing to limit your growth because you’re afraid of what somebody is going to say if you take a perceived misstep. Truly, who cares what they think! It's your business, a business you control (not someone else). As an alternative, you could shift your mindset and instead imagine the cheering they're going to give you when they see how successful your business turns out! It takes just as much energy for you to believe one over another. You get to choose where you exert your energy.
Common Reason for Not Starting #2
“I'll never be as good as Chef XYZ."
The second reason you may not have started is that you're looking at the competition then thinking you could never be as good as Chef XYZ in your marketing, cooking, presentation, whatever.
What you're doing is looking at other people’s accomplishments as a barometer for how much YOU have to offer. But...they are not the unique YOU that YOU are.
The reality is that yes, somebody else is doing it better. They are better at branding, better at cooking, they’re more connected and can do more than you. But, just because somebody has all those things does not diminish the power of the thing that you have been put here to do.
It's about time to get into action.
I wish you all the best in life and business success, Virginia Stockwell
10 Things to Do Before Starting Your Personal Chef Business
Ten-Step Actionable Checklist of things to do before investing in this new business so you're prepared when your first paying client comes along.
for Free
Personal Chef Mentor
Virginia Stockwell
Virginia Stockwell is a personal chef business mentor from California, now living in Austin, TX. She's had careers as a chiropractor and Realtor, then finally found her calling as a personal chef. Starting in catering in 2005, she began her personal chef business in 2012, quickly growing to a waiting list of clients thanks to her local marketing expertise. She now empowers home cooks and professional chefs to start their own meal prep and dinner party businesses, creating a life of hours and income they control. She lives the life of a minimalist both personally and professionally, reads cookbooks like novels, and is locally famous for her taco and margarita parties (check out "A Taco Walks into a Bar" on Amazon).
How to Price Your Personal Chef Services
Personal Chefs do not charge by the hour. They also do not calculate food costs like restaurant chefs.
This is a self-paced course you can begin immediately.
$94 >>
Business Plan for Personal Chef Services
Design a custom plan with the help of prompts so that you know where you’re going and what you need to do next...
Because a goal without a plan is just a wish.
Lead Generating Website
How-To
How-To
Anyone can create a website, but it takes know-how to design a lead generating website. You'll learn how to capture leads while you sleep, what to include on each web page, and common mistakes personal chefs make on their websites. Give potential clients a five-star first impression of your company by showing off your culinary skills in a benefit-driven style.
This course is included when purchasing the all-inclusive personal chef business program above.
Bookkeeping
for Personal Chefs
for Personal Chefs
Lesson 1 - Bookkeeping 101
Lesson 2 - The IRS & You
Lesson 3 - What's Tax Deductible
Lesson 4 - Record Keeping
This course is included when purchasing the all-inclusive personal chef business program above.
Chef-Client Contract
Customized to Your Business
Customized to Your Business
Without this important document, there are too many "what ifs" that could lead to lost money. You'll walk away with customized contracts for both meal prep and events to fit your personal chef business model.
This course is included when purchasing the all-inclusive personal chef business program above.
101 Marketing Tactics to Attract New Clients
You know all there is about cooking and pricing your services. The only struggle you have now is bringing new leads into your business. You'll receive 101 action oriented marketing tactics that you can begin implementing today. Find what's working best for you and do more of it. Marketing tactics for both introverts and outgoing personalities are included. Start implementing the tactics today.
All-Inclusive Program
PERSONAL CHEF
BUSINESS PROGRAM
All-Inclusive Program
BUSINESS PROGRAM
Go from "I don't know where to begin" to running a profitable personal chef business so you have control over your own hours and income.
Modules Included:
1 - Define Your Competitive Advantage
2 - Determine Pricing
3 - Meal Prep 101
4 - Dinner Party 101
5 - Become Legal & Insured
6 - Create a Lead Generating Website
7 - Craft a Marketing Plan
8 - Test Various Marketing Strategies
9 - Bookkeeping
10 - Social Media
10 Things to Do Before Starting Your Personal Chef Business
Ten-Step Actionable Checklist of things to do before investing in this new business so you're prepared when your first paying client comes along.
for Free